Lonie Paxton

Global Managing Director

Lonie Paxton
Dynamic marketing leader who successfully transitioned from a 12 year NFL playing career to help lead one of the fastest growing global technology and lifestyle brands of the last decade. Positions of increasing responsibility demonstrate an excellent cross-functional skill set with consistent, documented success in top line growth, organizational development, strategic sports and entertainment partnerships, community building, lifestyle marketing, content creation, maintaining high profile relationships, brand building, social marketing and product placement. Lonie Paxton is best known as one of the best NFL long snappers of his era, and the creator of the famous “Snow Angel” following the Patriots overtime win in the 2000 AFC divisional playoff game vs. the Oakland Raiders. Playing in four Super Bowls and winning three with the New England Patriots, he ended his illustrious 250 game, twelve year career with the Denver Broncos in 2013. In 2017, he signed a one day contract with New England to officially retire as a member of the Patriots organization. In NFL circles, Paxton was known for his spirit, camaraderie, and his unique ability to create relationships which transcended the locker rooms across the League, with NFL front offices, sponsors and affiliates alike. After retiring from the National Football League, he parlayed his talents and creativity in the sports marketing arena into a position as a Senior Marketing Manager in Global Sports and Entertainment for GoPro, the #1 selling action camera in the world. At GoPro, Paxton created cohesive marketing plans and has overseen multi-year partnerships with NHL, PGA, Monday Night Football and Fox Sports. He also created 360 marketing activations for industry powerhouses such as Under Amour, Real Madrid and the PGA. Under his management, GoPro boasts a global ambassador roster with a reach of over 150 million in APAC, LATAM, US, UK and India. In addition, Paxton has been instrumental in creating onsite activations for the 2016 Rio Olympic Games and Super Bowl 50, and he has lead collaborative production strategies for multiple content series ideations and executions for the #4 ranked consumer brand on Instagram, GoPro!

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