Dana Dar

Dana has extensive experience working in the Sports Media and Sports Technology industry, specialising in the use of technology and innovation across the sector and how it can support and enhance the sports experience.

She started out her career as a sports television reporter and producer, covering major live events including NBA, NFL, Olympics, global football and more.

The second part of her career focused on working in global technology firms that provide services to the sports and media industry, reaching senior level positions at companies such as SES and Intel. With an emphasis on creating commercial strategies she’s been an integral part of teams introducing new technologies dedicated to enhancing the sports experience within the entire ecosystem through storytelling, content creation and monetisation; media and digital strategies; fan engagement; player development and performance optimisation.

Dana currently works as a consultant and advisor to sports tech start-ups and is the co-founder of Kick Off, a company set up to bring tech and innovation to sports organisations worldwide. As part of Kick Off, she’s also worked on projects dedicated to bringing a sports excellence mentality to youth development programs and developing sports communities.