Biography:

Swan Sit is regarded as one of the marketing industry’s most forward-looking thinkers, having led global digital strategy for the likes of Nike, Estee Lauder and Elizabeth Arden.

She developed Elizabeth Arden’s first digital platform, grew etailer sales by double digits, launched augmented reality makeover and skin diagnostic apps, and spearheaded the company’s groundbreaking “Desk of Liz Arden” social campaign. As the Executive Director of Online Strategy for the Estee Lauder Companies, Swan helped grow their global marketing, ecommerce and mobile sites from 125 to 450, with double digit sales growth across 30 brands and 50 countries.