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Swan Sit

Biography:

Swan Sit is regarded as one of the marketing industry’s most forward-looking thinkers, having led global digital strategy for the likes of Nike, Estee Lauder and Elizabeth Arden.

She developed Elizabeth Arden’s first digital platform, grew etailer sales by double digits, launched augmented reality makeover and skin diagnostic apps, and spearheaded the company’s groundbreaking “Desk of Liz Arden” social campaign. As the Executive Director of Online Strategy for the Estee Lauder Companies, Swan helped grow their global marketing, ecommerce and mobile sites from 125 to 450, with double digit sales growth across 30 brands and 50 countries.

REGISTRATION

08:15 AM

HEIDI BROWNING: ‘HOW THE NHL IS PREPARING FOR THE NEXT GENERATIONAL DISRUPTION’

09:00 AM

NETWORKING BREAK – ATRIUM

9:45 AM

THE STORIES OF THE FOUNDERS BEHIND THE WORLD’S LEADING SPORTSTECH

10:25 AM

WHERE IS THE VC MONEY FLOWING INTO AND WHERE WILL THE NEXT SPORTS ‘UNICORN’ COME FROM?

11:10 AM

LUNCH – ATRIUM

12:00 PM

JULIAN DUNCAN: ‘CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION’

01:00 PM

MIKE DOWNEY: ‘MICROSOFT & CLOUD9 – A PARTNERSHIP DISRUPTING THE ESPORTS INDUSTRY’

01:50 PM

THE STARTUP COMPETITION FINAL

03:20 PM

SWAN SIT: ‘DRIVING REVENUE THROUGH DIGITAL’

04:00 PM

WRAP UP & CLOSING PARTY – ATRIUM – BAR OPEN

05:00 PM

ALEXANDRA WILLIS: THE KEY ROLE DATA PLAYS IN CREATING ENGAGING CONTENT & GROWING REVENUES

10:25 AM

RISE OF OTT: WHAT’S GOOD FOR THE FAN IN BROADCASTING

11:10 AM

LUNCH – ATRIUM

12:00 PM

THE FUTURE ROLE OF SOCIAL MEDIA IN SPORTS STREAMING

01:50 PM

HOW BLEACHER REPORT ARE ENGAGING A NEW GENERATION OF FANS THROUGH THOUGHTFUL ANALYSIS & PARODY VIDEO

02:35 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:25 AM

THE POWER OF ATHLETE-RELATED INFLUENCE WITHIN SPONSORSHIP AND THE KEY CONSIDERATIONS AT PLAY

11:10 AM

LUNCH – ATRIUM

12:00 PM

HOW CAN BRANDS ACHIEVE THE MOST IMPACTFUL, CROSS-FUNCTIONAL SPONSORSHIPS?

01:50 PM

ESPORTS: THE MARKET OF THE FUTURE FOR BRANDS

02:35 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:25 AM

HOW ESPORTS IS ‘CHANGING THE GAME’ AROUND FAN ENGAGEMENT

11:10 AM

LUNCH – ATRIUM

12:00 PM

FORMULA 1: THE RACE FOR BRAND REINVENTION THROUGH DIGITAL MEDIA

01:50 PM

KEYNOTE FIRESIDE TBA

02:35 PM