Sarah is the VP of PR, Communications and New Markets for DAZN and is responsible for identifying opportunities to build the company’s brand with new audiences.
Since joining the company in 2016, she has helped drive DAZN’s global teams to deliver a best-in-class market entry programme, built a star-quality ambassador programme and contributed to the fundamental growth of the business.
Since its inception in 2016, DAZN has grown into nine markets in four years, acquiring the rights to over 25,000 live sports events in the process. Sarah also leads the company’s global PR and social media strategy. Prior to joining DAZN, she held senior leadership roles at Three, Good Energy and Ford Motor Company.