Marissa Mast is the Director of Social Media for the NHL’s Arizona Coyotes. She is an Emmy Award-winning social media strategist with over 8 years of experience in Sports and Entertainment. Prior to joining the Coyotes, Marissa spent three years in the heart of Hollywood covering entertainment stories across all digital platforms for E! News. She has covered both the Sochi 2014 Olympic Games and the Rio 2016 Olympic Games. She has a passion for all things sports and entertainment and specializes in social media, influencer marketing and building brand awareness.