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Kim Skildum-Reid

Biography

Kim is unquestionably one of the sponsorship industry’s most influential thought-leaders. With 29 years’ experience in corporate sponsorship, she is one of the few professionals credited with defining and setting the best practice benchmark for the sponsorship industry.

Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.

Kim has provided strategic advice, audits, and training to blue-chip clients on six continents, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client.

Kim is a co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, now in its brand new 4th Edition. Other bestsellers include ‘The Corporate Sponsorship Toolkit’ and ‘The Ambush Marketing Toolkit’. Her white paper, “Last Generation Sponsorship” has been downloaded hundreds of thousands of times, and reprinted countless times by industry magazines in eight languages (so far).

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing AfricaMarketing RussiaSponsor Magazine (Netherlands), Brand Republic (UK) and many more.

REGISTRATION

08:15 AM

HEIDI BROWNING: ‘HOW THE NHL IS PREPARING FOR THE NEXT GENERATIONAL DISRUPTION’

09:00 AM

NETWORKING BREAK – ATRIUM

9:45 AM

THE STORIES OF THE FOUNDERS BEHIND THE WORLD’S LEADING SPORTSTECH

10:25 AM

WHERE IS THE VC MONEY FLOWING INTO AND WHERE WILL THE NEXT SPORTS ‘UNICORN’ COME FROM?

11:10 AM

LUNCH – ATRIUM

12:00 PM

JULIAN DUNCAN: ‘CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION’

01:00 PM

MIKE DOWNEY: ‘MICROSOFT & CLOUD9 – A PARTNERSHIP DISRUPTING THE ESPORTS INDUSTRY’

01:50 PM

THE STARTUP COMPETITION FINAL

03:20 PM

SWAN SIT: ‘DRIVING REVENUE THROUGH DIGITAL’

04:00 PM

WRAP UP & CLOSING PARTY – ATRIUM – BAR OPEN

05:00 PM

ALEXANDRA WILLIS: THE KEY ROLE DATA PLAYS IN CREATING ENGAGING CONTENT & GROWING REVENUES

10:25 AM

RISE OF OTT: WHAT’S GOOD FOR THE FAN IN BROADCASTING

11:10 AM

LUNCH – ATRIUM

12:00 PM

THE FUTURE ROLE OF SOCIAL MEDIA IN SPORTS STREAMING

01:50 PM

HOW BLEACHER REPORT ARE ENGAGING A NEW GENERATION OF FANS THROUGH THOUGHTFUL ANALYSIS & PARODY VIDEO

02:35 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:25 AM

THE POWER OF ATHLETE-RELATED INFLUENCE WITHIN SPONSORSHIP AND THE KEY CONSIDERATIONS AT PLAY

11:10 AM

LUNCH – ATRIUM

12:00 PM

HOW CAN BRANDS ACHIEVE THE MOST IMPACTFUL, CROSS-FUNCTIONAL SPONSORSHIPS?

01:50 PM

ESPORTS: THE MARKET OF THE FUTURE FOR BRANDS

02:35 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:25 AM

HOW ESPORTS IS ‘CHANGING THE GAME’ AROUND FAN ENGAGEMENT

11:10 AM

LUNCH – ATRIUM

12:00 PM

FORMULA 1: THE RACE FOR BRAND REINVENTION THROUGH DIGITAL MEDIA

01:50 PM

KEYNOTE FIRESIDE TBA

02:35 PM