Kim is unquestionably one of the sponsorship industry’s most influential thought-leaders. With 29 years’ experience in corporate sponsorship, she is one of the few professionals credited with defining and setting the best practice benchmark for the sponsorship industry.
Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.
Kim has provided strategic advice, audits, and training to blue-chip clients on six continents, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client.
Kim is a co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, now in its brand new 4th Edition. Other bestsellers include ‘The Corporate Sponsorship Toolkit’ and ‘The Ambush Marketing Toolkit’. Her white paper, “Last Generation Sponsorship” has been downloaded hundreds of thousands of times, and reprinted countless times by industry magazines in eight languages (so far).
Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor Magazine (Netherlands), Brand Republic (UK) and many more.