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Kim Skildum-Reid

Biography

Kim is unquestionably one of the sponsorship industry’s most influential thought-leaders. With 29 years’ experience in corporate sponsorship, she is one of the few professionals credited with defining and setting the best practice benchmark for the sponsorship industry.

Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.

Kim has provided strategic advice, audits, and training to blue-chip clients on six continents, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client.

Kim is a co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, now in its brand new 4th Edition. Other bestsellers include ‘The Corporate Sponsorship Toolkit’ and ‘The Ambush Marketing Toolkit’. Her white paper, “Last Generation Sponsorship” has been downloaded hundreds of thousands of times, and reprinted countless times by industry magazines in eight languages (so far).

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing AfricaMarketing RussiaSponsor Magazine (Netherlands), Brand Republic (UK) and many more.

REGISTRATION

08:15 AM

MAINSTAGE KEYNOTE SPEAKER (& MODERATOR)

09:00 AM

NETWORKING BREAK – ATRIUM

9:45 AM

THE STORIES OF THE FOUNDERS BEHIND THE WORLD’S LEADING SPORTSTECH

10:25 AM

WHERE IS THE VC MONEY FLOWING INTO AND WHERE WILL THE NEXT SPORTS ‘UNICORN’ COME FROM?

11:10 AM

LUNCH – ATRIUM

12:00 PM

JULIAN DUNCAN: ‘CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION’

01:00 PM

SPORTSTECH KEYNOTE SPEAKER (& MODERATOR)

01:50 PM

THE STARTUP COMPETITION FINAL

03:20 PM

MAINSTAGE KEYNOTE SPEAKER (& MODERATOR)

04:00 PM

WRAP UP & CLOSING PARTY – ATRIUM – BAR OPEN

05:00 PM

IS PAYMENT FOR PREMIUM CONTENT THE FUTURE FOR SUSTAINABLE MEDIA COMPANIES?

10:25 AM

DRIVING CONNECTED FAN EXPERIENCES THROUGH IMMERSIVE MEDIA

11:10 AM

LUNCH – ATRIUM

12:00 PM

SOCIAL MEDIA PLATFORMS AND SEARCH ENGINES: ARE THEY DISTRIBUTORS, MARKETING TOOLS OR BOTH?

01:50 PM

KEYNOTE TBA

02:35 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:25 AM

MEASURING SPONSORSHIP ROI IN A DIGITAL AGE – THE PROVEN PATHS TO SUCCESS

11:10 AM

LUNCH – ATRIUM

12:00 PM

HOW CAN BRANDS ACHIEVE THE MOST IMPACTFUL, CROSS-FUNCTIONAL SPONSORSHIPS?

01:50 PM

BUILDING AN ECO-SYSTEM OF PARTNERSHIPS FOR THE FAN. HOW WILL THIS EVOLVE?

02:35 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:25 AM

HOW ESPORTS IS ‘CHANGING THE GAME’ AROUND FAN ENGAGEMENT

11:10 AM

LUNCH – ATRIUM

12:00 PM

FORMULA 1: THE RACE FOR BRAND REINVENTION THROUGH DIGITAL MEDIA

01:50 PM

VICTOR CUI: ‘DRIVING A CHALLENGER BRAND THROUGH FAN ENGAGEMENT’

02:35 PM