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Kim Skildum-Reid

Biography

Kim is unquestionably one of the sponsorship industry’s most influential thought-leaders. With 29 years’ experience in corporate sponsorship, she is one of the few professionals credited with defining and setting the best practice benchmark for the sponsorship industry.

Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.

Kim has provided strategic advice, audits, and training to blue-chip clients on six continents, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client.

Kim is a co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, now in its brand new 4th Edition. Other bestsellers include ‘The Corporate Sponsorship Toolkit’ and ‘The Ambush Marketing Toolkit’. Her white paper, “Last Generation Sponsorship” has been downloaded hundreds of thousands of times, and reprinted countless times by industry magazines in eight languages (so far).

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing AfricaMarketing RussiaSponsor Magazine (Netherlands), Brand Republic (UK) and many more.

JULIAN DUNCAN: CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION

09:05 AM

THE STORIES OF THE FOUNDERS BEHIND WORLD’S LEADING SPORTSTECH

10:05 AM

SMART STADIA: THE TECHNOLOGY BEHIND CROKE PARK

10:50 AM

NETWORKING BREAK

11:30 AM

SWAN SIT: DRIVING REVENUE THROUGH DIGITAL

11:55 AM

LUNCH – ATRIUM

12:25 PM

NEIL CHRISTIE: NINE WAYS TO BUILD STRONG AND PROVOCATIVE RELATIONSHIPS WITH SPORTS FANS

01:25 PM

WHERE IS THE VC MONEY FLOWING, AND WHERE WILL THE NEXT SPORTSTECH UNICORN COME FROM?

02:05 PM

MIKE DOWNEY: THE TECHNOLOGY THAT WILL SHAPE THE FUTURE OF ESPORTS

02:50 PM

‘THE FRONT RUNNER’ – SPORTSTECH COMPETITION FINAL

03:35 PM

HEIDI BROWNING: HOW THE NHL IS PREPARING FOR THE NEXT GENERATIONAL DISRUPTION

04:25 PM

WRAP-UP & CLOSING PARTY (BAR OPEN IN ATRIUM)

05.05 PM

FORMULA 1: DRIVING FAN ENGAGEMENT THROUGH DIGITAL MEDIA & FANTASY GAMING

10:05 AM

ALEXANDRA WILLIS: THE KEY ROLE DATA & TECHNOLOGY PLAY IN CREATING ENGAGING CONTENT AND DRIVING REVENUES

10:50 AM

LUNCH – ATRIUM

12:25 PM

RISE OF OTT: WHAT’S GOOD FOR THE FAN IN BROADCASTING

02:05 PM

HOW BLEACHER REPORT ARE ENGAGING A NEW GENERATION OF FANS THROUGH THOUGHTFUL ANALYSIS & PARODY VIDEO

02:50 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:05 AM

MICROSOFT & CLOUD 9: BUILDING A LASTING BRAND LEGACY IN ESPORTS

10:50 AM

LUNCH – ATRIUM

12:25 PM

THE POWER OF ATHLETE RELATED INFLUENCE, AND THE KEY CONSIDERATIONS AT PLAY

02:05 PM

HOW BRANDS CAN BUILD THE MOST IMPACTFUL, CROSS FUNCTIONAL PARTNERSHIPS

02:50 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:05 AM

THREATS AND OPPORTUNITIES WITHIN THE WORLD OF ESPORTS

10:50 AM

LUNCH – ATRIUM

12:25 PM

THE STRAVA STORY: HOW THEY BUILT A GLOBAL FITNESS COMMUNITY FUELLED BY EMOTIONAL CONNECTION

02:05 PM

MASTERCARD: USING INSIGHTS & TECHNOLOGY TO IMPROVE FAN ENGAGEMENT

02:50 PM