fbpx

Jordan Udko

Biography:

Jordan Udko is the Executive Vice President of Commercial Partnerships for Cloud9 Esports Inc.

Since joining Cloud9 in 2017, Jordan has overseen revenue generation and has substantially expanded the Cloud9 partners’ network.  In 2019 alone, Jordan lead the way for an eclectic mix of global partners to enter the esports space by creating and launching first-ever campaigns and category-breaking deals including those with Microsoft, AT&T, BMW, and PUMA.

Through these collaborations he has achieved programs that are strategic, while evoking emotion and lead to a unique level of engagement with fans.

Prior to joining Cloud9, Jordan assisted companies in the entertainment, automotive, hospitality, and fashion industries expand their brand reach globally.  Jordan earned a BA in Economics from the University of Southern California.

REGISTRATION

08:15 AM

HEIDI BROWNING: ‘HOW THE NHL IS PREPARING FOR THE NEXT GENERATIONAL DISRUPTION’

09:00 AM

NETWORKING BREAK – ATRIUM

9:45 AM

THE STORIES OF THE FOUNDERS BEHIND THE WORLD’S LEADING SPORTSTECH

10:25 AM

WHERE IS THE VC MONEY FLOWING INTO AND WHERE WILL THE NEXT SPORTS ‘UNICORN’ COME FROM?

11:10 AM

LUNCH – ATRIUM

12:00 PM

JULIAN DUNCAN: ‘CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION’

01:00 PM

MIKE DOWNEY: ‘MICROSOFT & CLOUD9 – A PARTNERSHIP DISRUPTING THE ESPORTS INDUSTRY’

01:50 PM

THE STARTUP COMPETITION FINAL

03:20 PM

SWAN SIT: ‘DRIVING REVENUE THROUGH DIGITAL’

04:00 PM

WRAP UP & CLOSING PARTY – ATRIUM – BAR OPEN

05:00 PM

ALEXANDRA WILLIS: THE KEY ROLE DATA PLAYS IN CREATING ENGAGING CONTENT & GROWING REVENUES

10:25 AM

RISE OF OTT: WHAT’S GOOD FOR THE FAN IN BROADCASTING

11:10 AM

LUNCH – ATRIUM

12:00 PM

THE FUTURE ROLE OF SOCIAL MEDIA IN SPORTS STREAMING

01:50 PM

HOW BLEACHER REPORT ARE ENGAGING A NEW GENERATION OF FANS THROUGH THOUGHTFUL ANALYSIS & PARODY VIDEO

02:35 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:25 AM

THE POWER OF ATHLETE-RELATED INFLUENCE WITHIN SPONSORSHIP AND THE KEY CONSIDERATIONS AT PLAY

11:10 AM

LUNCH – ATRIUM

12:00 PM

HOW CAN BRANDS ACHIEVE THE MOST IMPACTFUL, CROSS-FUNCTIONAL SPONSORSHIPS?

01:50 PM

ESPORTS: THE MARKET OF THE FUTURE FOR BRANDS

02:35 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:25 AM

HOW ESPORTS IS ‘CHANGING THE GAME’ AROUND FAN ENGAGEMENT

11:10 AM

LUNCH – ATRIUM

12:00 PM

FORMULA 1: THE RACE FOR BRAND REINVENTION THROUGH DIGITAL MEDIA

01:50 PM

KEYNOTE FIRESIDE TBA

02:35 PM