fbpx

Heidi Browning

Biography:

As Chief Marketing Officer Heidi Browning leads the NHL’s growth marketing strategy with a focus on digital, innovation and social media. 

With over 25 years of marketing experience, Browning joined the NHL in 2016 bringing a valuable mix of client, agency and media owner perspective. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation. Inspired by the intersection of media, technology and culture, she studies generational trends in attention and brand engagement. 

Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and is guiding her leadership of the NHL’s new fan database/analytics initiative.

JULIAN DUNCAN: CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION

09:05 AM

THE STORIES OF THE FOUNDERS BEHIND WORLD’S LEADING SPORTSTECH

10:05 AM

SMART STADIA: THE TECHNOLOGY BEHIND CROKE PARK

10:50 AM

NETWORKING BREAK

11:30 AM

SWAN SIT: DRIVING REVENUE THROUGH DIGITAL

11:55 AM

LUNCH – ATRIUM

12:25 PM

NEIL CHRISTIE: NINE WAYS TO BUILD STRONG AND PROVOCATIVE RELATIONSHIPS WITH SPORTS FANS

01:25 PM

WHERE IS THE VC MONEY FLOWING, AND WHERE WILL THE NEXT SPORTSTECH UNICORN COME FROM?

02:05 PM

MIKE DOWNEY: THE TECHNOLOGY THAT WILL SHAPE THE FUTURE OF ESPORTS

02:50 PM

‘THE FRONT RUNNER’ – SPORTSTECH COMPETITION FINAL

03:35 PM

HEIDI BROWNING: HOW THE NHL IS PREPARING FOR THE NEXT GENERATIONAL DISRUPTION

04:25 PM

WRAP-UP & CLOSING PARTY (BAR OPEN IN ATRIUM)

05.05 PM

FORMULA 1: DRIVING FAN ENGAGEMENT THROUGH DIGITAL MEDIA & FANTASY GAMING

10:05 AM

ALEXANDRA WILLIS: THE KEY ROLE DATA & TECHNOLOGY PLAY IN CREATING ENGAGING CONTENT AND DRIVING REVENUES

10:50 AM

LUNCH – ATRIUM

12:25 PM

RISE OF OTT: WHAT’S GOOD FOR THE FAN IN BROADCASTING

02:05 PM

HOW BLEACHER REPORT ARE ENGAGING A NEW GENERATION OF FANS THROUGH THOUGHTFUL ANALYSIS & PARODY VIDEO

02:50 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:05 AM

MICROSOFT & CLOUD 9: BUILDING A LASTING BRAND LEGACY IN ESPORTS

10:50 AM

LUNCH – ATRIUM

12:25 PM

THE POWER OF ATHLETE RELATED INFLUENCE, AND THE KEY CONSIDERATIONS AT PLAY

02:05 PM

HOW BRANDS CAN BUILD THE MOST IMPACTFUL, CROSS FUNCTIONAL PARTNERSHIPS

02:50 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:05 AM

THREATS AND OPPORTUNITIES WITHIN THE WORLD OF ESPORTS

10:50 AM

LUNCH – ATRIUM

12:25 PM

THE STRAVA STORY: HOW THEY BUILT A GLOBAL FITNESS COMMUNITY FUELLED BY EMOTIONAL CONNECTION

02:05 PM

MASTERCARD: USING INSIGHTS & TECHNOLOGY TO IMPROVE FAN ENGAGEMENT

02:50 PM