fbpx

Heidi Browning

Biography:

As Chief Marketing Officer Heidi Browning leads the NHL’s growth marketing strategy with a focus on digital, innovation and social media. 

With over 25 years of marketing experience, Browning joined the NHL in 2016 bringing a valuable mix of client, agency and media owner perspective. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation. Inspired by the intersection of media, technology and culture, she studies generational trends in attention and brand engagement. 

Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and is guiding her leadership of the NHL’s new fan database/analytics initiative.

REGISTRATION

08:15 AM

HEIDI BROWNING: ‘HOW THE NHL IS PREPARING FOR THE NEXT GENERATIONAL DISRUPTION’

09:00 AM

NETWORKING BREAK – ATRIUM

9:45 AM

THE STORIES OF THE FOUNDERS BEHIND THE WORLD’S LEADING SPORTSTECH

10:25 AM

WHERE IS THE VC MONEY FLOWING INTO AND WHERE WILL THE NEXT SPORTS ‘UNICORN’ COME FROM?

11:10 AM

LUNCH – ATRIUM

12:00 PM

JULIAN DUNCAN: ‘CHAMPIONING INCLUSIVITY TO DRIVE INNOVATION’

01:00 PM

MIKE DOWNEY: ‘MICROSOFT & CLOUD9 – A PARTNERSHIP DISRUPTING THE ESPORTS INDUSTRY’

01:50 PM

THE STARTUP COMPETITION FINAL

03:20 PM

SWAN SIT: ‘DRIVING REVENUE THROUGH DIGITAL’

04:00 PM

WRAP UP & CLOSING PARTY – ATRIUM – BAR OPEN

05:00 PM

ALEXANDRA WILLIS: THE KEY ROLE DATA PLAYS IN CREATING ENGAGING CONTENT & GROWING REVENUES

10:25 AM

RISE OF OTT: WHAT’S GOOD FOR THE FAN IN BROADCASTING

11:10 AM

LUNCH – ATRIUM

12:00 PM

THE FUTURE ROLE OF SOCIAL MEDIA IN SPORTS STREAMING

01:50 PM

HOW BLEACHER REPORT ARE ENGAGING A NEW GENERATION OF FANS THROUGH THOUGHTFUL ANALYSIS & PARODY VIDEO

02:35 PM

KIM SKILDUM-REID: DISRUPTIVE SPONSORSHIP – LIKE DISRUPTIVE MARKETING, ONLY BETTER

10:25 AM

THE POWER OF ATHLETE-RELATED INFLUENCE WITHIN SPONSORSHIP AND THE KEY CONSIDERATIONS AT PLAY

11:10 AM

LUNCH – ATRIUM

12:00 PM

HOW CAN BRANDS ACHIEVE THE MOST IMPACTFUL, CROSS-FUNCTIONAL SPONSORSHIPS?

01:50 PM

ESPORTS: THE MARKET OF THE FUTURE FOR BRANDS

02:35 PM

NEW AGE SOCIAL: HOW TO CAPTIVATE & CONVERT THE ‘AT-HOME FAN’

10:25 AM

HOW ESPORTS IS ‘CHANGING THE GAME’ AROUND FAN ENGAGEMENT

11:10 AM

LUNCH – ATRIUM

12:00 PM

FORMULA 1: THE RACE FOR BRAND REINVENTION THROUGH DIGITAL MEDIA

01:50 PM

KEYNOTE FIRESIDE TBA

02:35 PM