Biography:

As Chief Marketing Officer Heidi Browning leads the NHL’s growth marketing strategy with a focus on digital, innovation and social media. 

With over 25 years of marketing experience, Browning joined the NHL in 2016 bringing a valuable mix of client, agency and media owner perspective. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation. Inspired by the intersection of media, technology and culture, she studies generational trends in attention and brand engagement. 

Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and is guiding her leadership of the NHL’s new fan database/analytics initiative.