Sohrob Farudi

Sohrob Farudi is founder and Chief Executive Officer of Fan Controlled Football (FCF) a real-world professional sports league where the fans call the shots, creating a hybrid of e-sports and traditional sports for the digital age. In 2021 the FCF launched their extraordinarily successful inaugural Season v1.0 which led to a $40 million Series A raise doubling size of league for Season v2.0 (2022) overseeing all FCF football and business operations shaping the league’s financial position, improved strategic partnership and alliances.

Prior to the FCF, Sohrob founded Fanchise in 2015, the company that built the real-time play calling and fan engagement application with the Salt Lake Screaming Eagles that lead to the creation of the FCF. In his time with Fanchise, he secured millions of dollars in angel funding, led product design for the mobile play calling app, negotiated partnerships with fortune 500 brands, and attracted notable executives from the worlds of entertainment and professional sports to help push the league forward.

Sohrob is an accomplished international C-level executive and venture-backed entrepreneur and performed the CEO role at multiple startups, spent two years overseas working in Europe, raised more than twenty million dollars in angel and venture financing, and served as an investor and advisor to numerous companies over the last decade. He has spoken at events including SXSW, Hashtag Sports, MIT Sloan Sports & Analytics Conference.

Before disrupting the world of sports and entertainment, Sohrob led companies across sectors in analytics (SeeVolution), digital marketing (ActBold), and mobile (Flipswap). As co-founder and CEO of Flipswap, Sohrob led the company from “garage startup” to venture-backed company, securing $14M from RRE Ventures and NGEN Partners. Under Sohrob’s guidance, Flipswap secured the #81 ranking on Inc Magazine’s list of 500 fastest growing companies, and in 2011, Sohrob led the merger/sale of Flipswap to HYLA Mobile in a transaction that included a $35M investment from Kleiner Perkins.

Sohrob started his career as a consultant at Accenture. He holds a MS in Information Systems from the George Washington University School of Business and a BS in Finance from the University of Maryland, where he graduated in just three years. He currently resides in Temecula, CA with his wife and two young daughters.


08:00 AM

WELCOME REMARKS – Governor Holcomb

09:00 AM

PANEL – Sports Betting & DFS

09:20 AM

PANEL: How Connected Fitness Became the New Obsession

10:20 AM

PANEL: Data Analysis and Athlete Development

11:30 AM


12:30 PM

Fireside Chat #1

1:30 PM

PANEL: Sports Media

02:15 PM

PANEL: NIL/Creator Economy

03:10 PM

PANEL: How Esports & Gaming became a billion dollar industry

04:00 PM

PANEL: Fan Engagement

04:55 PM

Fireside Chat #2

05:45 PM

Drinks/Food @ NCAA

06.30 PM


08:00 AM


09:00 AM

Techstars Sports Demo Day

10:00 AM


11:45 AM

PANEL: Pro athletes transitioning as Investors/Operators

1:00 PM

Fireside Chat

02:00 PM

PANEL: Pro Sports Franchises Innovating around Technology

03:10 PM

PANEL: NFTs & Digital Collectables

04:10 PM

KEYNOTE: Lemon Perfect founder story

05:20 PM


07:00 PM