Charlie is CEO and Founder at Sports Loft, where we provide strategic and domain expertise to the leadership teams of some of the most exciting tech companies operating in sports, media and entertainment. Currently working with 10 carefully chosen member companies (7 from the US and 3 from the UK) who range from late seed through to Series A, B and C, we actively help our companies grow with customer development, fundraising, marketing and talent.
We look for companies who are solving clear industry problems, have high growth potential, benefit from having world class management teams and have a genuinely international perspective. We have also invested in a number of our Sports Loft member companies with recent investments in Slate, Satisfi, Fevo and Tagboard.
Prior to founding Sports Loft, Charlie ran the strategy function for Nike in the UK, led the digital team for AEG across Europe and has worked with many leading brands and rightsholders in the sports market including Vauxhall (lead sponsor of the England football team), Premiership rugby, NFL UK, F1, The FA, British Tennis, Puma, Adidas as well as multiple agencies. Before working in sport, he worked in investment banking and technology strategy.