Charlie Greenwood

Charlie is CEO and Founder at Sports Loft, where we provide strategic and domain expertise to the leadership teams of some of the most exciting tech companies operating in sports, media and entertainment. Currently working with 10 carefully chosen member companies (7 from the US and 3 from the UK) who range from late seed through to Series A, B and C, we actively help our companies grow with customer development, fundraising, marketing and talent.

We look for companies who are solving clear industry problems, have high growth potential, benefit from having world class management teams and have a genuinely international perspective. We have also invested in a number of our Sports Loft member companies with recent investments in Slate, Satisfi, Fevo and Tagboard.

Prior to founding Sports Loft, Charlie ran the strategy function for Nike in the UK, led the digital team for AEG across Europe and has worked with many leading brands and rightsholders in the sports market including Vauxhall (lead sponsor of the England football team), Premiership rugby, NFL UK, F1, The FA, British Tennis, Puma, Adidas as well as multiple agencies. Before working in sport, he worked in investment banking and technology strategy.


08:00 AM

WELCOME REMARKS – Governor Holcomb

09:00 AM

PANEL – Sports Betting & DFS

09:20 AM

PANEL: How Connected Fitness Became the New Obsession

10:20 AM

PANEL: Data Analysis and Athlete Development

11:30 AM


12:30 PM

Fireside Chat #1

1:30 PM

PANEL: Sports Media

02:15 PM

PANEL: NIL/Creator Economy

03:10 PM

PANEL: How Esports & Gaming became a billion dollar industry

04:00 PM

PANEL: Fan Engagement

04:55 PM

Fireside Chat #2

05:45 PM

Drinks/Food @ NCAA

06.30 PM


08:00 AM


09:00 AM

Techstars Sports Demo Day

10:00 AM


11:45 AM

PANEL: Pro athletes transitioning as Investors/Operators

1:00 PM

Fireside Chat

02:00 PM

PANEL: Pro Sports Franchises Innovating around Technology

03:10 PM

PANEL: NFTs & Digital Collectables

04:10 PM

KEYNOTE: Lemon Perfect founder story

05:20 PM


07:00 PM