Alex co-founded ADvantage in 2018 and manages the fund as a partner. Before ADvantage, he co-founded global sports tech investment platform leAD Sports.
In his more than 6 years investing in sports tech, Alex has been involved in sourcing and supporting more than 30 global investments in the space. As a great-grandson of Adi Dassler, he created multiple businesses to build on the legacy of his great-grandfather and brings a strong network in sports, business and investment to the fund and its portfolio companies.
Alex holds a master’s degree in Accounting and Finance from the University of St. Gallen, one of Europe’s leading business schools, and is a former competitive tennis player. Alex is a proud father and lives in Orlando with his family.