Click bait, opinion piece, industry report, journalism is wide ranging, often objective but rarely equal. In sport, even more so. Great sporting content is everywhere. The underdog, the triumph over adversity, the rags to riches stories all bring impact. But, so too does controversy, breaking the rules, being a little off centre. As a brand, a media house, a journalist, it’s important to pick your vice and pick your medium for your desired audience. @Emmet Ryan of the Sunday Business Post will talk podcasts, user generated content and traditional media with:

  • @King Kaufmann, Can’t Win 4 losing podcast and formerly Bleacher Report
  • @Ian Prior, Former Head of Sport and now the Digital Editor of The Guardian
  • @Ross O’Dwyer, Co-Founder of Pundit Arena
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